Web development & Website design servicing Melbourne and Sydney
Ph: (03) 9867 5867

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Search Engine Optimisation

SEO is the process through which the number of visits to your website is maximised, by improving your website's ranking on Google and other search engines.

A carefully implemented SEO strategy is a proven recipe for success.

Leading Edge can help you plan and execute strategic SEO campaigns to capture traffic from as many relevant search terms as possible. We only apply ethical, sustainable SEO techniques, thereby insuring the rankings are achieved via long term sustainable methods.

Planning and Structural Optimisation

Once the search trend of your ideal customer is identified, we will target the highest number of variations to capture traffic from as many relevant search terms as possible. During this process, Leading Edge analysts will develop a completely tailored strategy that will ensure you see the very highest return and dominate your sector in the search engines.

During the website planning process, Leading Edge usability experts and SEO technicians work hand in hand to help you construct the foundation architecture in order to structure the content in a way that will attract most credit from search engine algorithms.

Onsite SEO focuses on optimised content, keyword positioning and internal linking to make the pages relevant for the targeted keywords.

External Link Building

Link building is the process of building one way, inbound links to your website. The key to link building is to create a natural link profile, acquired through organic progression from a variety of sources from related industries.

In turn your website becomes more visible to Google and is awarded more credibility. The more quality 'votes' that you have the higher your ranking in the search engines will be.

Campaign Management

You will receive a dedicated and experienced Campaign Manager who will be you point of contact for the entire project. Your Campaign Manager will provide regular updates, deliver your monthly ranking reports and will be on hand with all the information you will require.

Monitoring & Reporting

Leading Edge will continue to monitor search terms that are attracting traffic to your website, focusing on hits that are converting into revenue for your business.

We can then provide consultancy on content that targets your key search terms and which attracts external links - the most sustainable way to enhance rankings for your site over time.